manufacturability Archives

World IP Day

Intellectual Property Protection (IPP) legally identifies the originator and owner of your idea and gives you exclusive rights to exploit it. In the simplest terms, if you are unable to legally protect your new product or choose not to protect it, then competitors could not be prevented from copying all your hard work!

The adult toy industry is notorious for unscrupulously copying great ideas. Both securing effective IPP and taking swift and aggressive action to stomp out copy cats are both crucial to maintaining your competitive edge.

Tuesday 26th April marks World IP Day so in celebration of this fact, we have compiled a list of our Top 5 Tips for protecting your New Product Development (NPD).

Keep the secret
It is important that the early stages of a project are kept as secret as possible, until you have suitable Intellectual Property (IP) measures in place. Releasing details of your idea into the public domain (which includes your friends) without protection may jeopardise the chances of your IPP applications being granted.
Non-Disclosure
If you need to discuss your idea with anyone, such as a supplier, use a Non-Disclosure Agreement (NDA) document to ensure that all parties understand their obligations to keep the discussions secret.
Research, Research, Research
Research existing product and patents using internet search engines and patent databases. There are many free patent databases that you can use to carry out your own searching, but professional patent searches and patent attorneys who specialise in such services will almost certainly dig deeper and could find documents that are more relevant than those found by a novice searcher.
Utilise the expertise of others
A design consultancy team like Sated Design will help you explore the idea and identify where the novel elements of the design might be. The designers can help with providing descriptions of claims and supporting illustrations which will reduce your search and filing fees significantly.
Get professional help
When you are confident you have established what the main strengths of your idea are then you should investigate the best form of IPP. Attempting a DIY IPP is not the best approach and can do more harm than good. There are a number of ways to protect the intellectual property of your idea and we recommend that you speak with an IPP expert such as a Patent Attorney.

At Sated Design we have excellent links with trusted and experienced IP attorneys in several specialisms who can help you to gain the right protection. We have established clear working protocols that enable them to offer our clients favourable, fixed cost structures by keeping their involvement focused in key areas and at key stages in the NPD process. It has been our experience that even when allowing for the costs attributed to these services, our clients still save themselves time and money in the long run.

You can find out more in our company Information Pack. Contact us now to get your copy.

Sharing

Considering to new ‘right to repair’ law

Lat Thursday the UK’s ‘right to repair’ law came into force. Designed to tackle “built in obsolescence”, the new law is a supposed step change towards tackling our e-waste mountain, consumerism and ultimately climate change.

However does this new law actually go far enough? Or is it just another missed opportunity?

At present it appears the new legislation means manufacturers have to provide replacement parts but there is no cap on the costs of those replacement parts or indeed the call out charge for a trained engineer to come out and fit them, if required. Reading through the comments attached to a BBC article, there is a clear desire from consumers to ‘do their bit’ but this law is met with skepticism because fundamentally it still works out cheaper and more convenient to just go out and buy a new product.

Back in 2019 when Sated Design’s Director Chris attempted to repair his lawnmower, he was thwarted by a poor design and the inability to get hold of the replacement parts. This resulted in another product being thrown in to landfill unnecessarily.

If this ‘right to repair’ mindset has any chance of working out, it needs to be considered at the design stage of any product before being spread to manufacturers and to consumers.

Imagine if all designers had a mindset for designing not only for assembly, but also for disassembly. If they created products with repair in mind; considering the ease of disassembly, material separation for recycling and were intuitive to fix. As designers, we have a responsibility to be mindful of the end of use of the products we design.

Visualise having the ability to easily fix your expensive product yourself, perhaps you’ll even get enjoyment from it or learn something new.

So in conclusion, this new ‘right to repair’ law is addressing this problem to a small extent, but in reality it’s merely scratching the surface. The law needs to go further and be fundamental to every aspect of a product’s development in order for it to truly make a difference.

Here at Sated Design, we consider all these elements throughout the product development process. If you have an idea you want to develop, we can assist with the above issues and together we can create great products that literally do not cost the earth. Because after all, is it really right that so much is thrown away?

Sharing

UKCA Marking – What you need to know

Britain’s exit from the European Union is affecting how people in the UK have to run their businesses. Some businesses have been greatly affected whilst others remain largely unchanged. Within the sphere of new product design there are some changes required, for now the new requirements are not far reaching and should be easy for most businesses to comply with. Part of these new requirements is UKCA marking.

The UKCA mark applies to most goods that previously required a CE mark. Currently technical requirements for the standards remain the same. For example, products are still subject to GPSR and, as before operate on the understanding that any product must be safe for intended use. If there is legislation specific to the type of product then this should take president. For example, both Toys and Electrical Equipment still have their own standard. These were previously referred to as “harmonised standards” from the EU but are now termed as “designated standards” and are published by the UK government.

UKCA marking came into effect on 1 January 2021. However, to allow businesses time to adjust to the new requirements, businesses will still be able to use the CE marking until 1st January 2022 in most cases. At the start of 2022 the UKCA marking must be present at least as a label affixed to the product or an accompanying document. And then from 1st Jan 2023 UKCA marking must be permanently attached to the product.

This does not apply to existing stock, for example if your goods were fully manufactured, CE marked and ready to place on the market before 1 January 2021. In these cases, your goods can still be sold in Britain with a CE marking.

There are however some cases when businesses need to apply the new UKCA marking to goods being sold in Great Britain immediately from 1 January 2021. When asked for clarification on which goods have this requirement the government Goods Regulation Team advised the following:

“You will need to use the new UKCA marking immediately if all the following apply to your product:

• it is for the market in Great Britain
• it is covered by legislation which requires the UKCA marking
• it requires mandatory third-party conformity assessment
• if conformity assessment has been carried out by a UK conformity assessment body and you haven’t transferred your conformity assessment files from your UK body to an EU recognised body before 1 January 2021”

As well as the marking of products there are some changes to third party test house certification, record keeping and declarations of conformity.

Sated Design’s recommendation during this transition period is that it would be best to exercise an early awareness of CE and UKCA for your project. Consult a third-party test house who are established Notified Bodies in both the UK and EU, and who specialise in the particular area of standards, compliance and certification your project requires. This will help make sure the most efficient route to compliance is adhered to.

Sharing

Manufacturing Options

The pandemic has shined a bright light on our UK manufacturers and demonstrated not only their innovation and their resilience, but also the skills and ingenuity of the workforces to adapt and overcome. With so much uncertainty in the global economy, many businesses are understandably concerned about mitigating their risks. Those with existing offshore manufacturing and those looking for manufacturers are weighing up the pros and cons of where to manufacture.

It is true that low cost, high volume consumer products can be difficult to manufacture competitively in the UK and on this factor alone many would say it might appear not to be commercially viable for a business to reshore their product manufacturing or to manufacture in the UK. In our experience, so long as the comparisons are like for like and the full picture is considered, the answer is not as black and white as some would suggest.

Here are ten reasons why manufacturing in the UK can benefit a business and counterbalance a lift in the unit price.

1. No language barrier. This facilitates clearer negotiations and ensures words used are ‘interpreted’ correctly. It is quite normal for many offshore companies to employ translators who have no technical training. They are often unable to express the true meaning of emails and drawings to the shop floor. Notes on control drawings are a classic example of critical information which often gets ignored or miss interpreted.

2. Reduction in financial paperwork and no need for currency conversion. Many businesses are concerned about exchange rates and the redefining of what money constitutes. They ask if they should throw their weight behind bitcoins? The dollar? The Euro? Or sterling? Buying domestically largely solves this conundrum.

3. There is immense value in having a team come together around a table or a machine at a moment’s notice to solve problems. Sadly, it is unlikely that international travel will be as convenient as it used to be for a very long time. Getting to almost anywhere in the UK is comparably very easy and very quick. Once local travel restrictions are ended it will be easier and more cost effective to make UK site visits as and when they are needed.

4. International shipping costs are sky-rocketing and problems with landing and forwarding are causing many logistical nightmares.

5. Import and taxation are not easy and the landscape is changing as the UK adapts to post Brexit and other international trade deals.

6. Domestic manufacturing reduces the risks of variable delivery times and partial-shipping can often be resolved with less trauma when the supplier is ‘around the corner’.

7. The UK is arguably one of the most constant and stable nations on earth with a working infrastructure and tolerant population. Political wrangling, global disaster events, civil wars etc have shown how vulnerable many businesses could be to events out of their control.

8. Importantly, and something that is often missed – domestic manufacturing will provide a certain level of protection from intellectual property theft and give confidence in compliance with standards and regulations governing product performance and manufacture. Counterfeit materials, dodgy certification and inferior quality can ruin a business.

9. Can you be certain that the supplier is looking after your best interests? Inspections and sign offs are easier to arrange and verify when parties are local to each other.

10. Let’s not forget the golden rule – you usually get what you pay for.

There are strong arguments for domestic manufacturing and especially for reshoring but we must not forget that many businesses are very successful in manufacturing offshore. They achieve this by nurturing strong, mutually beneficial relationships with proven partners. They get the right balance between cost and volume and marry the right manufacturing partner to their needs.

Sated Design have extensive experience with manufacturing here in the UK and offshore and we think the best way to tackle this question is to approach it with an open mind and look at both options in depth, matching capabilities, understanding cost, weighing up the risks and benefits.

Need help taking your product idea to manufacture? Whatever the budget for tooling, required production quantities and preferred country of manufacture we will work very closely with our clients and manufacturing partners to determine the optimum manufacturing solution to meet the demands of the project. We can help to ensure suppliers meet the quality you expect, both in pre-production trials and once production has started.

Sharing

Practising ‘safe sex’ in tech

The phrase “practice safe sex” is taking on a whole new meaning in our modern, tech-obsessed world. Security flaws in high-tech interactive app-based sex toy products (known in the industry as teledildonics) are gaining increasing media coverage. Many organisations are campaigning for tighter regulations regarding the development and maintenance of these products. According to one source, just because every gadget can now be connected to the internet, it doesn’t mean they should be. Sex toys like every other electronic device are being pulled into the Internet of Things (IoT) platform but not without complications.

Only last week a data breach within the Cellmate – billed the “world’s first app controlled chastity device”- had consequences for users worldwide. The API that communicates between the app and the lock on physical product was left open without a password, meaning that anyone could take complete control of any user’s device at any given time. This story follows on from other high profile scenarios in 2016 and 2017 where data breaches occurred, allowing extremely sensitive data in to the public domain.

Despite this, there is a clear demand for teledildonics, especially during the coronavirus pandemic where couples are unable to physically be together. App-based sex toys now represent a reasonable portion of the SexTech market but frighteningly, it is a heavily under scrutinised part of the market at present.

With consumers keen to purchase the products, time is of the essence in tackling the issue of cyber security. We’re encouraged to see this issue being addressed by organisations like the Internet of Dongs Project set up to not only establish bridges to the developers of teledildonic devices but also to educate consumers about choosing devices responsibly. However, it takes many voices to make a lot of noise so there is still much work to be done.

With any new product development, undertaking a risk assessment will highlight safety issues you may not have thought of and allows you to demonstrate that you have fulfilled your obligation to sell a safe product.

Testing a product concept during all stages of its development is an important part of the design process too. Prototypes, mock-ups and test rigs, or whatever you wish to call them, enable your design team to evaluate every aspect of a product, including how it is used.

Using feedback derived from tests your design team will create great products which delight the user and make healthy profits for the manufacturing and distributing chain.

Here at Sated Design we can help you with any of the above services and more. If you have an idea for a new Sex Toy and would like a little help making your product a desirable reality, get in touch today – we may just be able to help.

Sharing

Avoiding DIY Patents

The adult toy industry is notorious for unscrupulously copying great ideas. Both securing effective Intellectual Property Protection (IPP) and taking swift and aggressive action to stomp out copy cats are both crucial to maintaining your competitive edge. IPP legally identifies you as the originator and owner of your idea and gives you exclusive rights to exploit it so it is absolutely critical to your business.

There are a number of ways to protect the intellectual property of your idea. It is recommended that you speak to an IPP expert such as a patent attorney at the right time to select the best forms of protection for your product.

There are many free patent databases that you can use to carry out your own searching, but professional patent searchers and patent attorneys who specialise in such services will almost inevitably find documents that are more relevant than those found by a novice searcher.

A DIY patent is not the best approach and can do more harm than good. It is so important to seek expert legal advice!

Here at Sated Design, many of our clients initially reached out to us because we work so closely with a firm of leading Intellectual Property specialists in our network and are therefore familiar with their methods and requirements. We work with these specialists to protect the IP of your sex toy invention idea by providing descriptions of claims and supporting illustrations of any new IP created. In addition to providing you with reassurance, this may also reduce search and filing fees significantly.

Releasing details of your idea into the public domain without protection may jeopardise the chances of your IPP applications being granted, giving your competitors an opportunity to get the idea to market before you. Our top tip is that if you need to discuss your idea with anyone, such as a supplier, use a Non-Disclosure Agreement (NDA) document to ensure that all parties regard the discussions as confidential.

If you’ve got a new pleasure product idea and require assistance taking it to the point of manufacture, we can provide help at any step of the way.

Sharing

Innovate UK Smart Grants

For many the coronavirus pandemic is becoming a catalyst for change, whether it be personal or work related. The phrase “new normal” now resonates on a global scale. For the critics, potentially our “new world” means mass unemployment, recession and a crippled economy. As a result of the lockdown many businesses are facing financial challenges as they head into the final quarter of 2020. New Product Development seems to appear way down on the priority list for a lot of companies, however investing now in the early stages of designing a new product will actually help you be ahead of the game once we regain some global stability.

There are financial lifelines available from the Government to encourage and assist you with this in the forms of kickstart grants and (what we focus on in this article) a new round of Innovate UK Smart Grants.

The latest round of Innovate UK Smart Grants, launched last month, closes at 11am on the 25th November and businesses of any size can apply for a slice of £25 million. This open UK grant funding programme has a specific purpose of supporting game changing ideas to develop new products that have significant global market potential. Applications are welcomed for NPD across all sectors including Sextech, where this industry is reportedly worth over $30 billion and estimated to be growing at an annual rate of 30%.

To be in with a chance of winning a grant, the key to your application is to demonstrate you have clearly considered your new product’s innovation, global market potential and the target customer’s needs. This is where utilising a Product Design Consultancy like Sated Design could be the key to your success.

We can assist with a feasibility study which will demonstrate to the judges that you have determined whether your NPD is do-able. We can undertake a risk assessment which will demonstrate that you have considered the end user of the new product. We can also assist you with completing your application for smart funding and if successful, most excitingly, we can help you make your ideas a reality, taking your product idea to the point of manufacture when it becomes a market ready product!

Our services can be tailored to suit your needs – we are well adapted to itemise our service and can step in and out at any stage. In our online portfolio you will find an extensive list of successful pleasure products we have helped bring to market. We have completed many projects over the last decade – some of which have gone on to win coveted industry awards – and our skills, experience and expertise are invaluable.

Sharing

The truth about micro plastics

“Snowing plastic” in the Arctic; Microplastic pollution near to the summit of Wales’s highest mountain. Plastic Pollution may have been a topic of discussion for some time but the full extent of its impact on the environment needs urgent action to understand and mitigate.

According to a recent article, in Europe alone, approximately 42,000 tonnes of intentionally added microplastics are released into the environment annually. Finding this material in remote locations such as the ones mentioned above is deeply concerning.

The European Commission believed they had the answer in preparing to introduce a ban on the use of microplastics in cosmetics, detergents and paint products produced and sold in the EU. However, there is now a fear that the result of this ban will be a swap for even smaller nano plastic material that could potentially be more toxic and more harmful.

This news is incredibly frustrating. Micro plastics have been found in almost all environments that have been investigated worldwide so this problem is very real and isn’t going to go away. It appears that currently, finding a true solution is hampered by a documented “significant knowledge gap”. If this is the case, how can a way forward be found?

For those of us in an industry which works with plastic every day, it is imperative that we try to act positively to improve the use and reduce the burden of unwanted plastic. We need a clear plan of action from our government, which is based on a collective, well informed opinion that spans the globe. It is irresponsible to make recommendations that have not been fully risk assessed by agencies who have the knowledge to successfully carry these out.

The fact that plastic material is being found in the remotest parts of our world means that time is of the essence and we need that solution now.

We are a full service agency who are very conscious of the part we play in tackling the environmental costs of launching new products. If you are likeminded and would like a little help through the journey of making your pleasure product a desirable reality, get in touch today – we may just be able to help you.

Sharing

How we conquer the “waste mountain”

A recent report carried out by Material Focus resulted in some astounding and deeply concerning statistics. UK households and businesses alone produce 1.45 million tonnes of electrical waste a year and un-recycled household electricals cost over £370m a year in lost materials like gold, copper, aluminium and steel. Imagine this on a global scale and you get a stark picture of just how much of a problem mounting electronic waste is. Why?

Because mining metals causes pollution and impacts weightily on climate change. Toxic materials ending up in landfill leach into water courses, soil and air and become a huge long-term problem in the environment.

The recent coronavirus pandemic is in the process of kick starting a global recession. History has shown us that during these times of hardship in the past, consumers have been encouraged to spend, spend, spend and get the economy going again.

But considering this research, we ask is that really the right or the responsible approach?

We don’t need more of the same old stuff!

In reality, what we need is the ability to buy products that are made with reclaimed material and more easily repairable in the first instance, but failing that, are made easier to recycle at the end of their life. As consumers we have a right to consume, but also a duty to be considerate consumers and effective recyclers.

There are ways that help could be at hand here. Supporting local repair services and repair cafes will assist in tackling the mounting issue of global e-waste. Imagine if those forced into unemployment during the pandemic could upskill and utilise government apprenticeship schemes to learn how products work with a view of offering a fixing service to the product users. This kind of scenario would encourage employment and tackle the issue of e-waste head on.

Manufacturers could play their part and keep stock of spare parts, making these readily available to the ‘fixers’. Designers too have their part to play by creating new products with repair in mind; considering the ease of disassembly, material separation for recycling and intuitiveness to fix.

It might all sound rather idealistic but with so many points of intervention in the materials economy, if we all take a moment to unite and look at the part we play in it, we can see where we can be a part of the solution too.

Out of sight, out of mind is not a way to deal with this problem. The coronavirus outbreak has created its fair share of tragedy but we can also see it as a catalyst for positive change and a vital opportunity to reset our relationship with our planet.

Do you have an idea for a new adult pleasure product? Would you like a little help to guide you through the journey of making it a desirable reality? Get in touch today – we may just be able to help you.

Sharing

Sated Design welcomes a business boom during lockdown

With the UK reportedly heading for a recession, there’s one industry that appears to be bucking the trend. Sales of sex toys went through the roof during lockdown and job retention schemes have provided many with time and space to take stock and make plans for the future.

These two factors have meant business is booming for one Devon-based company that specialises in designing adult toys and pleasure products for manufacture.

Sated Design have been assisting adult sex toy companies develop quality and innovative products for over a decade, many of which have gone on to win coveted industry awards. Their list of clients range from large international companies, SMEs and lone private inventors.

The team is headed by Director Chris Howsam who has an extensive career in product design spanning 35 years. Operating from his office in Teignmouth, Chris and his team of designers offer a range of services to those looking to develop the next best sex toy product.

Chris explains “what we do at Sated is quite unique. A sex toy has an intimate and personal context that makes them unique to each user. The designer has to be tuned in to the unique ergonomic and psychological aspects of a sex toy and the way in which the user interacts with it. For every new innovation in our lives there will be someone thinking about adapting it into a sex toy!”

He continues “since lockdown in March, we’ve seen an increase in enquiries from lone private inventors with an idea for a new product. We’ve also had enquiries from companies who have a product range already but used their time in lockdown to review what they offer. Coupled with this has been an increase in web traffic to our site sateddesign.com which is up 30% for the same period last year”.

There have been some outstanding innovations over the past years. Products are now more stylish, safer, cleaner and easier to care for then ever before. This has resulted in increased sales globally. Sated Design have been at the forefront of these changes, often pushing the boundaries with complex mechanical design and aesthetic styling.

Chris is often asked what advice he would give to an aspiring inventor, starting out in the world of sex toy design.

His response is always “Keep an eye on the latest advances in manufacturing, electronics, materials, and trends because all of these can be the catalyst for great ideas for sex toys. Don’t be shy and don’t be afraid to try things because if you want to improve people’s well-being and enjoyment of life through sex toys you design then you might learn a few things for yourself along the way.”

Sharing