Funding Your New Product Development

April sees the start of a new financial year for most businesses. Once the year end is out of the way, it’s a good time to start planning your future activity and look at any new product development opportunities you might have been considering for a while.

Taking a great product to manufacture takes time and money, however there are funding opportunities in existence to help with this process. In this article we’ll look at ways of supporting and funding fledgling businesses.

The Business Support Finder and Find a Grant platforms are really useful for identifying any possible sources of Government funding for your business. There are also companies out there like Fund Onion and Fin point who run business finance platforms that match small business owners to their most suitable lenders for free. You can also make use of Grant Writers, like Grant Up to help you plan and write your application.

However, you can investigate and apply for funding yourself and if you fit the criteria, you can use these grants to help you on your way to getting your product manufactured whether you are an individual or a business.

Below are a few options to help point you in the right direction:

Barclays Eagle Labs
The Eagle Labs can help whether you are a start up or scale up business. The Digital Growth Grant will fund training resources and opportunities for entrepreneurs, including a Learning Management System providing virtual training to over 10,000 businesses and training modules created for young people to inspire the next generation of UK entrepreneurs.

Seed Enterprise Investment Scheme
The Seed Enterprise Investment Scheme (SEIS) is designed to help small, early-stage companies raise equity finance by offering tax reliefs to individual investors who purchase new shares in those companies. Businesses can receive up to £150,000 through the scheme.

British Design Fund
The British Design Fund is an early stage investment fund that specifically invests in, and provides support for early stage UK product design and manufacturing companies.

Syndicate Room
Syndicate Room is an organisation that enables members of the public to invest in the same projects as professional “lead” investors, while providing everyone with the same economic terms and legal protections. Lead investors will conduct their own valuations and due diligence before investing, and members of the public will benefit from the reassurance that their money is being invested in a promising project.

South West Enterprise Fund (SWEF)
If you are aged between 18-30 and based in the South West region, this fund offers start up businesses grants up to £2,000 to start or grow your new business venture.

Crowdfunding
Crowdfunding has revolutionised the way businesses and projects are funded, allowing small start-ups to use the power of the internet, social media and engagement to raise funds from a number of investors.
You can read Hillside Product Design’s Crowdfunding article to find out more detail about how to best utilise these platforms.

Sated Design have further financial advice partners to get you set-up from the outset and help you fund getting your product to market. Just contact us for the most up to date information.
Please reference Sated Design and/or Hillside Product Design Limited if you contact any of these parties.

And then when you’re ready, we can help to make your new product idea a reality!

One final tip is to check with HMRC or an Accountant that you are doing things in the right order. For example, a start-up company would need to consider things like VAT and R&D tax credits but if these aren’t done at the right time, you might find that you are not able to claim everything you are entitled to.

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World IP Day

Intellectual Property Protection (IPP) legally identifies the originator and owner of your idea and gives you exclusive rights to exploit it. In the simplest terms, if you are unable to legally protect your new product or choose not to protect it, then competitors could not be prevented from copying all your hard work!

The adult toy industry is notorious for unscrupulously copying great ideas. Both securing effective IPP and taking swift and aggressive action to stomp out copy cats are both crucial to maintaining your competitive edge.

Tuesday 26th April marks World IP Day so in celebration of this fact, we have compiled a list of our Top 5 Tips for protecting your New Product Development (NPD).

  1. Keep the secret
    It is important that the early stages of a project are kept as secret as possible, until you have suitable Intellectual Property (IP) measures in place. Releasing details of your idea into the public domain (which includes your friends) without protection may jeopardise the chances of your IPP applications being granted.
  2. Non-Disclosure
    If you need to discuss your idea with anyone, such as a supplier, use a Non-Disclosure Agreement (NDA) document to ensure that all parties understand their obligations to keep the discussions secret.
  3. Research, Research, Research
    Research existing product and patents using internet search engines and patent databases. There are many free patent databases that you can use to carry out your own searching, but professional patent searches and patent attorneys who specialise in such services will almost certainly dig deeper and could find documents that are more relevant than those found by a novice searcher.
  4. Utilise the expertise of others
    A design consultancy team like Sated Design will help you explore the idea and identify where the novel elements of the design might be. The designers can help with providing descriptions of claims and supporting illustrations which will reduce your search and filing fees significantly.
  5. Get professional help
    When you are confident you have established what the main strengths of your idea are then you should investigate the best form of IPP. Attempting a DIY IPP is not the best approach and can do more harm than good. There are a number of ways to protect the intellectual property of your idea and we recommend that you speak with an IPP expert such as a Patent Attorney.

At Sated Design we have excellent links with trusted and experienced IP attorneys in several specialisms who can help you to gain the right protection. We have established clear working protocols that enable them to offer our clients favourable, fixed cost structures by keeping their involvement focused in key areas and at key stages in the NPD process. It has been our experience that even when allowing for the costs attributed to these services, our clients still save themselves time and money in the long run.

You can find out more in our company Information Pack. Contact us now to get your copy.

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