lockdown Archives - Sated Design

Sated marks one year since the first UK lockdown

Today the UK marks one year since the first coronavirus lockdown. Now is as good a time as any to ask ourselves to compare our lives 12 months ago to what they are now. What are we seeing? What positives can we take from this? How can we apply these to how we live and how we work going forward? Is there a better way?

We think it is important to talk about what Sated Design has done because providing guidance and support to our clients, is a large part of our work as product designers. If we can practice what we preach and show resilience as a business, offer sustainable alternatives, implement cost saving measures and a more beneficial way of working, we can encourage these businesses who wish to look at their own strategies for dealing with Covid19..

Here are some of the ways we have adapted to our ‘new normal’.

Providing for our staff

The biggest change for us has been the relocation of some of our staff as a result of social distancing measures. In the office we have made changes including staggered breaktimes, availability of PPE, a new layout for the office and become more aware of not gathering around the printers etc.
For those that now work from home there has been an improvement in the work/life balance and with the assistance of technology, it is possible to liaise between those who need to come into the office and those who can work from home to maintain what is essentially a normal working week.

Everyone has adapted to this new way of working without any drama and much of what we have implemented will no doubt influence how we operate as a business going forward.

Supporting our clients

With regards to our product design service and a client list that extends across the UK and overseas, we were already adept at using remote conferencing and real time on-screen CAD viewing to discuss projects so there hasn’t been any notable difference.

A great many of our projects take months to work through because of development, tooling and testing so a large proportion of our work is focussed on supporting work in progress. Current projects have continued with very little interruption. New enquiries come in every week and we are heartened to see an increase in enquiries as business confidence increases and we near the end of the imposed lockdowns.

Director Chris Howsam says “Businesses should be thinking ahead and planning for what happens when the lockdown is lifted. We have supported our clients by maintaining a constant service over the last twelve months so as soon as this is over, they can be the first out of the blocks”.

He continues “Taking action now will make all the difference when it comes to securing the future of your business. If you have a great idea and would like a little help to guide you through the journey of making it a reality, take this opportunity and get in touch”.

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Positive News Please!

Currently you cannot escape the doom and gloom being depicted in our media; and yet in manufacturing we’re seeing a very different picture.

It is true that businesses have challenges but that is not new, business is a challenge all the time and there are always problems. Businesses are used to this and it stimulates their natural response to understand the challenge, innovate solutions and implement strategies that will move them not only past the problem but into success.

If there was ever a good news story, it would be the way our manufacturing industry is rising to the challenge of 2021. If there was ever a time when the nation needed a good new story full of hope for the future now would be the time.

So why doesn’t the news media refocus its attention and give some exposure to those businesses who are doing great things? Surely there is worth in articles featuring the ways in which businesses have managed (and continue to manage) through the pandemic. We feel this could provide not only some great stories but be a way of sharing ideas to support other businesses.

At Sated Design we feel we are a typical example of what’s happening in businesses across the UK. We are supporting those staff who can work from home, we are managing transport to and from home and providing a safe environment for those who remain in the office. We are still here for our clients and our suppliers who rely on us. It’s business as (the new) normal.

Sated’s Director Chris Howsam says “The New Year has brought us new enquiries from established clients and new prospects. It’s clear to us that there’s a desire for many to come out of covid-19 in the starting blocks and ready to go.”

He adds “it is time we celebrated some positive news and where better than a look at our manufacturing industry and the fantastic way they are rising to the challenge of 2021?”

So come on Journalists, Editors, TV Producers… can we see some reporting on the efforts being made by businesses, and in particular our manufacturing industry to secure our economy and make 2021 a better year than it is at the moment”.

If you are about to embark on a new pleasure product development and would like to know more about how we can help you on your journey, contact us today.

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Season’s greetings from Sated Design

As we draw a close on the year 2020, we reflect on how tough it has been for everyone and we feel we need a rest and to recharge our batteries.

Despite our own challenges, as a business Sated Design has adapted to new ways of working and remained open for business – on hand to support our clients at every step. However, we know many others have not been so fortunate. This has been tough to see and we hope that the worst will soon be behind us all.

Director Chris Howsam says “the world seems to have been occupied with doom and gloom for a long time and it is easy to forget that tomorrow is a new day with new hope and new dreams. We have taken the approach that we can’t change the past, but we can hold our heads high, go forward and make the best of what we have”.

He continues, “we wish all of our clients and colleagues a safe and restful break over the holidays. Our seasonal message going into 2021 is this, ‘New Year + New Energy + New opportunities = New success’ and this is a sentiment we hope many will adopt as their own”.

Do you have an idea for a new adult pleasure product you wish to bring to market in 2021? Would you like a little help to guide you through the journey of making it a desirable reality?

Contact us to start your project.

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Stay safe. Ask the right questions.

Christmas will soon be here and this year it is shaping up to be a Christmas like no other. With another enforced lockdown in the run up to the festive period, a shopping outing to the high street will not be possible. This means that as consumers we are forced to shop online – but without the security of seeing a product before we buy it, we should be on our guard and exercise caution when making an online purchase.

Organisations like Trading Standards have strained resources and sadly this short-sighted approach often leaves gaps for unsafe and counterfeit products to be freely available. We must be clear on this next point – those products are manufactured and distributed by those who have zero regard for the safety of their end users. Therefore, how can you be safer?

Here are our top tips for being savvy when shopping for electronic products online. We encourage you to consider these before you buy, especially when it comes to electronic devices with mains chargers.

1. Do your research
It is important to have some knowledge about the product before you make a purchase. Read up on brands and product models so you can easily spot when a product listing doesn’t appear to be all it seems. Always read listings carefully and watch for typographical errors.

2. Buy from reputable sellers
Well known retail brands may not always be the cheapest but they will have genuine products for sale and these products will be sold with a warranty. If you do buy products from a reseller, make sure you ask them about their supplier quality assurance processes. Reputable sellers should have authentication procedures in place as well as technicians to inspect the quality of the products they are selling before they are listed.

3. Take notice of the price
It is worth running a price comparison between sites – if the product is too cheap, there will be a reason! Check the advertised price against the Recommended Retail Price (the RRP) and question the products validity if the numbers don’t add up.

4. Look out for the regulatory standards
Every electronic product offered for sale by law must display a CE mark, additional granted approvals marks, manufacturer/importer details sufficient to contact them, a country of manufacture, a product type, batch or serial number and the specifics of any ratings such as voltage and class of use. Mains products must come with a correctly fitted and fused mains plug attached.
If this information is not displayed anywhere on the product, then it will not have been manufactured to legal standards.

5. Review the Packaging
Reputable brands and businesses invest in quality packaging so if you receive an item in ill-fitting or very low cost product packaging then it could be a warning sign. Similarly, there should be information enclosed about the safe operation of the product, warranty and the manufacturers contact details.

We can all stay safer if we take a moment to ask why something appears to be such a bargain.

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Practising ‘safe sex’ in tech

The phrase “practice safe sex” is taking on a whole new meaning in our modern, tech-obsessed world. Security flaws in high-tech interactive app-based sex toy products (known in the industry as teledildonics) are gaining increasing media coverage. Many organisations are campaigning for tighter regulations regarding the development and maintenance of these products. According to one source, just because every gadget can now be connected to the internet, it doesn’t mean they should be. Sex toys like every other electronic device are being pulled into the Internet of Things (IoT) platform but not without complications.

Only last week a data breach within the Cellmate – billed the “world’s first app controlled chastity device”- had consequences for users worldwide. The API that communicates between the app and the lock on physical product was left open without a password, meaning that anyone could take complete control of any user’s device at any given time. This story follows on from other high profile scenarios in 2016 and 2017 where data breaches occurred, allowing extremely sensitive data in to the public domain.

Despite this, there is a clear demand for teledildonics, especially during the coronavirus pandemic where couples are unable to physically be together. App-based sex toys now represent a reasonable portion of the SexTech market but frighteningly, it is a heavily under scrutinised part of the market at present.

With consumers keen to purchase the products, time is of the essence in tackling the issue of cyber security. We’re encouraged to see this issue being addressed by organisations like the Internet of Dongs Project set up to not only establish bridges to the developers of teledildonic devices but also to educate consumers about choosing devices responsibly. However, it takes many voices to make a lot of noise so there is still much work to be done.

With any new product development, undertaking a risk assessment will highlight safety issues you may not have thought of and allows you to demonstrate that you have fulfilled your obligation to sell a safe product.

Testing a product concept during all stages of its development is an important part of the design process too. Prototypes, mock-ups and test rigs, or whatever you wish to call them, enable your design team to evaluate every aspect of a product, including how it is used.

Using feedback derived from tests your design team will create great products which delight the user and make healthy profits for the manufacturing and distributing chain.

Here at Sated Design we can help you with any of the above services and more. If you have an idea for a new Sex Toy and would like a little help making your product a desirable reality, get in touch today – we may just be able to help.

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How we conquer the “waste mountain”

A recent report carried out by Material Focus resulted in some astounding and deeply concerning statistics. UK households and businesses alone produce 1.45 million tonnes of electrical waste a year and un-recycled household electricals cost over £370m a year in lost materials like gold, copper, aluminium and steel. Imagine this on a global scale and you get a stark picture of just how much of a problem mounting electronic waste is. Why?

Because mining metals causes pollution and impacts weightily on climate change. Toxic materials ending up in landfill leach into water courses, soil and air and become a huge long-term problem in the environment.

The recent coronavirus pandemic is in the process of kick starting a global recession. History has shown us that during these times of hardship in the past, consumers have been encouraged to spend, spend, spend and get the economy going again.

But considering this research, we ask is that really the right or the responsible approach?

We don’t need more of the same old stuff!

In reality, what we need is the ability to buy products that are made with reclaimed material and more easily repairable in the first instance, but failing that, are made easier to recycle at the end of their life. As consumers we have a right to consume, but also a duty to be considerate consumers and effective recyclers.

There are ways that help could be at hand here. Supporting local repair services and repair cafes will assist in tackling the mounting issue of global e-waste. Imagine if those forced into unemployment during the pandemic could upskill and utilise government apprenticeship schemes to learn how products work with a view of offering a fixing service to the product users. This kind of scenario would encourage employment and tackle the issue of e-waste head on.

Manufacturers could play their part and keep stock of spare parts, making these readily available to the ‘fixers’. Designers too have their part to play by creating new products with repair in mind; considering the ease of disassembly, material separation for recycling and intuitiveness to fix.

It might all sound rather idealistic but with so many points of intervention in the materials economy, if we all take a moment to unite and look at the part we play in it, we can see where we can be a part of the solution too.

Out of sight, out of mind is not a way to deal with this problem. The coronavirus outbreak has created its fair share of tragedy but we can also see it as a catalyst for positive change and a vital opportunity to reset our relationship with our planet.

Do you have an idea for a new adult pleasure product? Would you like a little help to guide you through the journey of making it a desirable reality? Get in touch today – we may just be able to help you.

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Sated Design welcomes a business boom during lockdown

With the UK reportedly heading for a recession, there’s one industry that appears to be bucking the trend. Sales of sex toys went through the roof during lockdown and job retention schemes have provided many with time and space to take stock and make plans for the future.

These two factors have meant business is booming for one Devon-based company that specialises in designing adult toys and pleasure products for manufacture.

Sated Design have been assisting adult sex toy companies develop quality and innovative products for over a decade, many of which have gone on to win coveted industry awards. Their list of clients range from large international companies, SMEs and lone private inventors.

The team is headed by Director Chris Howsam who has an extensive career in product design spanning 35 years. Operating from his office in Teignmouth, Chris and his team of designers offer a range of services to those looking to develop the next best sex toy product.

Chris explains “what we do at Sated is quite unique. A sex toy has an intimate and personal context that makes them unique to each user. The designer has to be tuned in to the unique ergonomic and psychological aspects of a sex toy and the way in which the user interacts with it. For every new innovation in our lives there will be someone thinking about adapting it into a sex toy!”

He continues “since lockdown in March, we’ve seen an increase in enquiries from lone private inventors with an idea for a new product. We’ve also had enquiries from companies who have a product range already but used their time in lockdown to review what they offer. Coupled with this has been an increase in web traffic to our site sateddesign.com which is up 30% for the same period last year”.

There have been some outstanding innovations over the past years. Products are now more stylish, safer, cleaner and easier to care for then ever before. This has resulted in increased sales globally. Sated Design have been at the forefront of these changes, often pushing the boundaries with complex mechanical design and aesthetic styling.

Chris is often asked what advice he would give to an aspiring inventor, starting out in the world of sex toy design.

His response is always “Keep an eye on the latest advances in manufacturing, electronics, materials, and trends because all of these can be the catalyst for great ideas for sex toys. Don’t be shy and don’t be afraid to try things because if you want to improve people’s well-being and enjoyment of life through sex toys you design then you might learn a few things for yourself along the way.”

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Living in the new normal

The way we live and the way we go about our work, day to day has slowly eroded the quality of life for many and undeniably had a negative impact on the environment. In our last news article we touched on what a post-lockdown world could be like if everyone takes the time now to consider where their priorities should lie both at a personal and at a professional level.

After much discussion between all of us this is how we have embraced the new normal. The biggest change for us has been the relocation of some of our staff as a result of social distancing measures. There were some teething issues to do with the UKs inability to balance upload and download speeds in rural areas but we soon had everyone adapting to a new way of working.

In the office we have made changes including staggered breaktimes, availability of PPE and become more aware of not gathering around the printers etc. For those that work from home there has been an improvement in the work/life balance and with the assistance of modern technology, it is possible to liaise between those who need to come into the office and those who can work from home to maintain what is essentially a normal working week. With clients based across the UK and overseas, we were already geared up for remote conferencing and real time on-screen CAD viewing to discuss projects so it is unlikely clients will note any difference.

We think it is important to talk about what we have done because providing guidance and support to our clients, is a large part of our work as product designers. If we can practice what we preach and show resilience as a business, offer sustainable alternatives, cost saving measures and a more beneficial way of working, we can encourage these businesses to look at their own work priorities. We hope this would inspire them to look at how they too can embrace the new normal.

What else can we learn about the new normal as product designers and how do we respond?

The designer and the client have a responsibility to be mindful of the end use of the products they collaborate to design. With many goods in shorter supply and retailers also in lockdown, many consumers have utilised their right to repair and shown great intuition to fix what they have. Unfortunately for many years the right to repair has not been something manufacturers have wanted to support and the opportunity to repair products is limited mostly by having no spare parts available. If there was a mindset to create products that are intuitive to fix this would help combat our ‘throw away society’.

Now is a great time to open discussions and champion this approach. We believe this is a crucial role for Product Designers and manufacturers to address on a global scale.

If you are about to embark on a new product development and would like more information about how you could benefit from our insight, please contact us today.

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The Lockdown Lowdown – Part 3

Managing Director Chris Howsam shares his thoughts about the lockdown.

For many years I have maintained a fully functioning office at home complete with CAD and secure access to all our files and documents. I can’t remember when this was not the case as it has been driven by the needs of planning projects, dealing with admin and working with clients/suppliers in different time zones. Having video conferences at 3am to look at tooling in China or talking to clients in far flung places at 9pm is quite normal and part of the day to day challenge of delivering our product design services. The challenge of Coronavirus now means that a home office is crucial for many of us. In my case I am sharing my time between home and the office. Work that can be done at home is done there but work that needs to be hands on with parts must be done in the office. There are of course the usual items of post and parcels that need to be dealt with, many of them necessary to maintain the running of the business.

Within Sated Design we now have some staff working from home and some working in the office. By liaising between those who need to come into the office and those who can work at home we maintain a normal working week. Thank fully, the office space and workshops are large enough that we maintain social distancing. Unfortunately, we don’t have the same buzz in the office because of the reduction in conversation and bustle of people moving about it feels a little odd, almost like working on a weekend. Gadget and Gizmo (the office dogs) must think everyone is on holiday!

Everyone here has adopted to the new way of working without any drama and this set me thinking about what could happen once the lock down is over. I think there will be a need to redefine how many businesses operate. The changes imposed on us through Coronavirus and the lock down have added a different dynamic which will change the status quo.

Of course it will be impractical for some to work from home but there are many that could work in an office facility close to their home. The provision of more leased workspaces in residential areas and town centres created from vacant retail or office space would reduce travel costs and travel time for many. The concept of leased workspaces is not new because many business start-ups get off the ground in this way, but I see many people wanting to work nearer to home, especially after proving they can work remotely from a central office.

I believe there is something positive to be learned about how businesses are coping with lockdown and this could result in improvements to the work and life balance of many people. Do we go back to everything as it was or do we as employers and employees actively engage in discussion about what we have learnt about how we work and use it to define a better way?

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