How we conquer the “waste mountain”

A recent report carried out by Material Focus resulted in some astounding and deeply concerning statistics. UK households and businesses alone produce 1.45 million tonnes of electrical waste a year and un-recycled household electricals cost over £370m a year in lost materials like gold, copper, aluminium and steel. Imagine this on a global scale and you get a stark picture of just how much of a problem mounting electronic waste is. Why?

Because mining metals causes pollution and impacts weightily on climate change. Toxic materials ending up in landfill leach into water courses, soil and air and become a huge long-term problem in the environment.

The recent coronavirus pandemic is in the process of kick starting a global recession. History has shown us that during these times of hardship in the past, consumers have been encouraged to spend, spend, spend and get the economy going again.

But considering this research, we ask is that really the right or the responsible approach?

We don’t need more of the same old stuff!

In reality, what we need is the ability to buy products that are made with reclaimed material and more easily repairable in the first instance, but failing that, are made easier to recycle at the end of their life. As consumers we have a right to consume, but also a duty to be considerate consumers and effective recyclers.

There are ways that help could be at hand here. Supporting local repair services and repair cafes will assist in tackling the mounting issue of global e-waste. Imagine if those forced into unemployment during the pandemic could upskill and utilise government apprenticeship schemes to learn how products work with a view of offering a fixing service to the product users. This kind of scenario would encourage employment and tackle the issue of e-waste head on.

Manufacturers could play their part and keep stock of spare parts, making these readily available to the ‘fixers’. Designers too have their part to play by creating new products with repair in mind; considering the ease of disassembly, material separation for recycling and intuitiveness to fix.

It might all sound rather idealistic but with so many points of intervention in the materials economy, if we all take a moment to unite and look at the part we play in it, we can see where we can be a part of the solution too.

Out of sight, out of mind is not a way to deal with this problem. The coronavirus outbreak has created its fair share of tragedy but we can also see it as a catalyst for positive change and a vital opportunity to reset our relationship with our planet.

Do you have an idea for a new adult pleasure product? Would you like a little help to guide you through the journey of making it a desirable reality? Get in touch today – we may just be able to help you.

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Sated Design welcomes a business boom during lockdown

With the UK reportedly heading for a recession, there’s one industry that appears to be bucking the trend. Sales of sex toys went through the roof during lockdown and job retention schemes have provided many with time and space to take stock and make plans for the future.

These two factors have meant business is booming for one Devon-based company that specialises in designing adult toys and pleasure products for manufacture.

Sated Design have been assisting adult sex toy companies develop quality and innovative products for over a decade, many of which have gone on to win coveted industry awards. Their list of clients range from large international companies, SMEs and lone private inventors.

The team is headed by Director Chris Howsam who has an extensive career in product design spanning 35 years. Operating from his office in Teignmouth, Chris and his team of designers offer a range of services to those looking to develop the next best sex toy product.

Chris explains “what we do at Sated is quite unique. A sex toy has an intimate and personal context that makes them unique to each user. The designer has to be tuned in to the unique ergonomic and psychological aspects of a sex toy and the way in which the user interacts with it. For every new innovation in our lives there will be someone thinking about adapting it into a sex toy!”

He continues “since lockdown in March, we’ve seen an increase in enquiries from lone private inventors with an idea for a new product. We’ve also had enquiries from companies who have a product range already but used their time in lockdown to review what they offer. Coupled with this has been an increase in web traffic to our site sateddesign.com which is up 30% for the same period last year”.

There have been some outstanding innovations over the past years. Products are now more stylish, safer, cleaner and easier to care for then ever before. This has resulted in increased sales globally. Sated Design have been at the forefront of these changes, often pushing the boundaries with complex mechanical design and aesthetic styling.

Chris is often asked what advice he would give to an aspiring inventor, starting out in the world of sex toy design.

His response is always “Keep an eye on the latest advances in manufacturing, electronics, materials, and trends because all of these can be the catalyst for great ideas for sex toys. Don’t be shy and don’t be afraid to try things because if you want to improve people’s well-being and enjoyment of life through sex toys you design then you might learn a few things for yourself along the way.”

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