With the UK reportedly heading for a recession, there’s one industry that appears to be bucking the trend. Sales of sex toys went through the roof during lockdown and job retention schemes have provided many with time and space to take stock and make plans for the future.
These two factors have meant business is booming for one Devon-based company that specialises in designing adult toys and pleasure products for manufacture.
Sated Design have been assisting adult sex toy companies develop quality and innovative products for over a decade, many of which have gone on to win coveted industry awards. Their list of clients range from large international companies, SMEs and lone private inventors.
The team is headed by Director Chris Howsam who has an extensive career in product design spanning 35 years. Operating from his office in Teignmouth, Chris and his team of designers offer a range of services to those looking to develop the next best sex toy product.
Chris explains “what we do at Sated is quite unique. A sex toy has an intimate and personal context that makes them unique to each user. The designer has to be tuned in to the unique ergonomic and psychological aspects of a sex toy and the way in which the user interacts with it. For every new innovation in our lives there will be someone thinking about adapting it into a sex toy!”
He continues “since lockdown in March, we’ve seen an increase in enquiries from lone private inventors with an idea for a new product. We’ve also had enquiries from companies who have a product range already but used their time in lockdown to review what they offer. Coupled with this has been an increase in web traffic to our site sateddesign.com which is up 30% for the same period last year”.
There have been some outstanding innovations over the past years. Products are now more stylish, safer, cleaner and easier to care for then ever before. This has resulted in increased sales globally. Sated Design have been at the forefront of these changes, often pushing the boundaries with complex mechanical design and aesthetic styling.
Chris is often asked what advice he would give to an aspiring inventor, starting out in the world of sex toy design.
His response is always “Keep an eye on the latest advances in manufacturing, electronics, materials, and trends because all of these can be the catalyst for great ideas for sex toys. Don’t be shy and don’t be afraid to try things because if you want to improve people’s well-being and enjoyment of life through sex toys you design then you might learn a few things for yourself along the way.”