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World IP Day

Intellectual Property Protection (IPP) legally identifies the originator and owner of your idea and gives you exclusive rights to exploit it. In the simplest terms, if you are unable to legally protect your new product or choose not to protect it, then competitors could not be prevented from copying all your hard work!

The adult toy industry is notorious for unscrupulously copying great ideas. Both securing effective IPP and taking swift and aggressive action to stomp out copy cats are both crucial to maintaining your competitive edge.

Tuesday 26th April marks World IP Day so in celebration of this fact, we have compiled a list of our Top 5 Tips for protecting your New Product Development (NPD).

Keep the secret
It is important that the early stages of a project are kept as secret as possible, until you have suitable Intellectual Property (IP) measures in place. Releasing details of your idea into the public domain (which includes your friends) without protection may jeopardise the chances of your IPP applications being granted.
Non-Disclosure
If you need to discuss your idea with anyone, such as a supplier, use a Non-Disclosure Agreement (NDA) document to ensure that all parties understand their obligations to keep the discussions secret.
Research, Research, Research
Research existing product and patents using internet search engines and patent databases. There are many free patent databases that you can use to carry out your own searching, but professional patent searches and patent attorneys who specialise in such services will almost certainly dig deeper and could find documents that are more relevant than those found by a novice searcher.
Utilise the expertise of others
A design consultancy team like Sated Design will help you explore the idea and identify where the novel elements of the design might be. The designers can help with providing descriptions of claims and supporting illustrations which will reduce your search and filing fees significantly.
Get professional help
When you are confident you have established what the main strengths of your idea are then you should investigate the best form of IPP. Attempting a DIY IPP is not the best approach and can do more harm than good. There are a number of ways to protect the intellectual property of your idea and we recommend that you speak with an IPP expert such as a Patent Attorney.

At Sated Design we have excellent links with trusted and experienced IP attorneys in several specialisms who can help you to gain the right protection. We have established clear working protocols that enable them to offer our clients favourable, fixed cost structures by keeping their involvement focused in key areas and at key stages in the NPD process. It has been our experience that even when allowing for the costs attributed to these services, our clients still save themselves time and money in the long run.

You can find out more in our company Information Pack. Contact us now to get your copy.

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Are you aware of the UN38.8 Lithium battery certification?

We are all familiar with Lithium batteries and their increasingly popular application in electrical devices. For designers they are the go-to power supply and are used in their millions in a number of configurations. However, their use comes with a cautionary note, and this can be summarised in the old saying of “buyer beware”. These batteries have the potential to be a hazard. The battery must be safe and reliable for its intended use.

One of the questions you should ask of the vendor is, “does the battery meet the UN38.8 standard, set by the United Nations?”

Why is this question so important?

A UN38.8 certified lithium battery will have undergone a series of rigorous tests to show they withstand the physical and environmental hazards expected during intended use. It goes without saying that any product using a certified battery will not only be safer, but likely last longer too.

The responsibility to ensure that Lithium batteries meets standards falls upon the seller, but many buyers and sellers of electronic products across the globe are unaware that international regulatory bodies require this certification prior to shipping these goods. This opens up the possibility of uncertified batteries being offered for sale, usually at a bargain price.

There are 8 tests in the certification process, and each one must be passed in order to receive certification. This testing helps to provide an important safeguard for product developers, product sellers and lastly consumers. These tests are to ensure that a battery will not rupture, leak, disassemble or combust during transportation or during the products intended use.

The 8 tests are:

Altitude simulation.
Thermal testing.
Vibration testing.
Shock testing.
External short circuit.
Impact and crush.
Overcharge.
Forced discharge.

If a product is going to have a Lithium battery incorporated, then we would recommend only using batteries which have the appropriate UN38.8 certification. This will help to protect against using poor quality or faulty batteries which could ultimately provide customers with greater satisfaction and safety.

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UKCA Marking – What you need to know

Britain’s exit from the European Union is affecting how people in the UK have to run their businesses. Some businesses have been greatly affected whilst others remain largely unchanged. Within the sphere of new product design there are some changes required, for now the new requirements are not far reaching and should be easy for most businesses to comply with. Part of these new requirements is UKCA marking.

The UKCA mark applies to most goods that previously required a CE mark. Currently technical requirements for the standards remain the same. For example, products are still subject to GPSR and, as before operate on the understanding that any product must be safe for intended use. If there is legislation specific to the type of product then this should take president. For example, both Toys and Electrical Equipment still have their own standard. These were previously referred to as “harmonised standards” from the EU but are now termed as “designated standards” and are published by the UK government.

UKCA marking came into effect on 1 January 2021. However, to allow businesses time to adjust to the new requirements, businesses will still be able to use the CE marking until 1st January 2022 in most cases. At the start of 2022 the UKCA marking must be present at least as a label affixed to the product or an accompanying document. And then from 1st Jan 2023 UKCA marking must be permanently attached to the product.

This does not apply to existing stock, for example if your goods were fully manufactured, CE marked and ready to place on the market before 1 January 2021. In these cases, your goods can still be sold in Britain with a CE marking.

There are however some cases when businesses need to apply the new UKCA marking to goods being sold in Great Britain immediately from 1 January 2021. When asked for clarification on which goods have this requirement the government Goods Regulation Team advised the following:

“You will need to use the new UKCA marking immediately if all the following apply to your product:

• it is for the market in Great Britain
• it is covered by legislation which requires the UKCA marking
• it requires mandatory third-party conformity assessment
• if conformity assessment has been carried out by a UK conformity assessment body and you haven’t transferred your conformity assessment files from your UK body to an EU recognised body before 1 January 2021”

As well as the marking of products there are some changes to third party test house certification, record keeping and declarations of conformity.

Sated Design’s recommendation during this transition period is that it would be best to exercise an early awareness of CE and UKCA for your project. Consult a third-party test house who are established Notified Bodies in both the UK and EU, and who specialise in the particular area of standards, compliance and certification your project requires. This will help make sure the most efficient route to compliance is adhered to.

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Sated marks one year since the first UK lockdown

Today the UK marks one year since the first coronavirus lockdown. Now is as good a time as any to ask ourselves to compare our lives 12 months ago to what they are now. What are we seeing? What positives can we take from this? How can we apply these to how we live and how we work going forward? Is there a better way?

We think it is important to talk about what Sated Design has done because providing guidance and support to our clients, is a large part of our work as product designers. If we can practice what we preach and show resilience as a business, offer sustainable alternatives, implement cost saving measures and a more beneficial way of working, we can encourage these businesses who wish to look at their own strategies for dealing with Covid19..

Here are some of the ways we have adapted to our ‘new normal’.

Providing for our staff

The biggest change for us has been the relocation of some of our staff as a result of social distancing measures. In the office we have made changes including staggered breaktimes, availability of PPE, a new layout for the office and become more aware of not gathering around the printers etc.
For those that now work from home there has been an improvement in the work/life balance and with the assistance of technology, it is possible to liaise between those who need to come into the office and those who can work from home to maintain what is essentially a normal working week.

Everyone has adapted to this new way of working without any drama and much of what we have implemented will no doubt influence how we operate as a business going forward.

Supporting our clients

With regards to our product design service and a client list that extends across the UK and overseas, we were already adept at using remote conferencing and real time on-screen CAD viewing to discuss projects so there hasn’t been any notable difference.

A great many of our projects take months to work through because of development, tooling and testing so a large proportion of our work is focussed on supporting work in progress. Current projects have continued with very little interruption. New enquiries come in every week and we are heartened to see an increase in enquiries as business confidence increases and we near the end of the imposed lockdowns.

Director Chris Howsam says “Businesses should be thinking ahead and planning for what happens when the lockdown is lifted. We have supported our clients by maintaining a constant service over the last twelve months so as soon as this is over, they can be the first out of the blocks”.

He continues “Taking action now will make all the difference when it comes to securing the future of your business. If you have a great idea and would like a little help to guide you through the journey of making it a reality, take this opportunity and get in touch”.

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Manufacturing Options

The pandemic has shined a bright light on our UK manufacturers and demonstrated not only their innovation and their resilience, but also the skills and ingenuity of the workforces to adapt and overcome. With so much uncertainty in the global economy, many businesses are understandably concerned about mitigating their risks. Those with existing offshore manufacturing and those looking for manufacturers are weighing up the pros and cons of where to manufacture.

It is true that low cost, high volume consumer products can be difficult to manufacture competitively in the UK and on this factor alone many would say it might appear not to be commercially viable for a business to reshore their product manufacturing or to manufacture in the UK. In our experience, so long as the comparisons are like for like and the full picture is considered, the answer is not as black and white as some would suggest.

Here are ten reasons why manufacturing in the UK can benefit a business and counterbalance a lift in the unit price.

1. No language barrier. This facilitates clearer negotiations and ensures words used are ‘interpreted’ correctly. It is quite normal for many offshore companies to employ translators who have no technical training. They are often unable to express the true meaning of emails and drawings to the shop floor. Notes on control drawings are a classic example of critical information which often gets ignored or miss interpreted.

2. Reduction in financial paperwork and no need for currency conversion. Many businesses are concerned about exchange rates and the redefining of what money constitutes. They ask if they should throw their weight behind bitcoins? The dollar? The Euro? Or sterling? Buying domestically largely solves this conundrum.

3. There is immense value in having a team come together around a table or a machine at a moment’s notice to solve problems. Sadly, it is unlikely that international travel will be as convenient as it used to be for a very long time. Getting to almost anywhere in the UK is comparably very easy and very quick. Once local travel restrictions are ended it will be easier and more cost effective to make UK site visits as and when they are needed.

4. International shipping costs are sky-rocketing and problems with landing and forwarding are causing many logistical nightmares.

5. Import and taxation are not easy and the landscape is changing as the UK adapts to post Brexit and other international trade deals.

6. Domestic manufacturing reduces the risks of variable delivery times and partial-shipping can often be resolved with less trauma when the supplier is ‘around the corner’.

7. The UK is arguably one of the most constant and stable nations on earth with a working infrastructure and tolerant population. Political wrangling, global disaster events, civil wars etc have shown how vulnerable many businesses could be to events out of their control.

8. Importantly, and something that is often missed – domestic manufacturing will provide a certain level of protection from intellectual property theft and give confidence in compliance with standards and regulations governing product performance and manufacture. Counterfeit materials, dodgy certification and inferior quality can ruin a business.

9. Can you be certain that the supplier is looking after your best interests? Inspections and sign offs are easier to arrange and verify when parties are local to each other.

10. Let’s not forget the golden rule – you usually get what you pay for.

There are strong arguments for domestic manufacturing and especially for reshoring but we must not forget that many businesses are very successful in manufacturing offshore. They achieve this by nurturing strong, mutually beneficial relationships with proven partners. They get the right balance between cost and volume and marry the right manufacturing partner to their needs.

Sated Design have extensive experience with manufacturing here in the UK and offshore and we think the best way to tackle this question is to approach it with an open mind and look at both options in depth, matching capabilities, understanding cost, weighing up the risks and benefits.

Need help taking your product idea to manufacture? Whatever the budget for tooling, required production quantities and preferred country of manufacture we will work very closely with our clients and manufacturing partners to determine the optimum manufacturing solution to meet the demands of the project. We can help to ensure suppliers meet the quality you expect, both in pre-production trials and once production has started.

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Positive News Please!

Currently you cannot escape the doom and gloom being depicted in our media; and yet in manufacturing we’re seeing a very different picture.

It is true that businesses have challenges but that is not new, business is a challenge all the time and there are always problems. Businesses are used to this and it stimulates their natural response to understand the challenge, innovate solutions and implement strategies that will move them not only past the problem but into success.

If there was ever a good news story, it would be the way our manufacturing industry is rising to the challenge of 2021. If there was ever a time when the nation needed a good new story full of hope for the future now would be the time.

So why doesn’t the news media refocus its attention and give some exposure to those businesses who are doing great things? Surely there is worth in articles featuring the ways in which businesses have managed (and continue to manage) through the pandemic. We feel this could provide not only some great stories but be a way of sharing ideas to support other businesses.

At Sated Design we feel we are a typical example of what’s happening in businesses across the UK. We are supporting those staff who can work from home, we are managing transport to and from home and providing a safe environment for those who remain in the office. We are still here for our clients and our suppliers who rely on us. It’s business as (the new) normal.

Sated’s Director Chris Howsam says “The New Year has brought us new enquiries from established clients and new prospects. It’s clear to us that there’s a desire for many to come out of covid-19 in the starting blocks and ready to go.”

He adds “it is time we celebrated some positive news and where better than a look at our manufacturing industry and the fantastic way they are rising to the challenge of 2021?”

So come on Journalists, Editors, TV Producers… can we see some reporting on the efforts being made by businesses, and in particular our manufacturing industry to secure our economy and make 2021 a better year than it is at the moment”.

If you are about to embark on a new pleasure product development and would like to know more about how we can help you on your journey, contact us today.

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Season’s greetings from Sated Design

As we draw a close on the year 2020, we reflect on how tough it has been for everyone and we feel we need a rest and to recharge our batteries.

Despite our own challenges, as a business Sated Design has adapted to new ways of working and remained open for business – on hand to support our clients at every step. However, we know many others have not been so fortunate. This has been tough to see and we hope that the worst will soon be behind us all.

Director Chris Howsam says “the world seems to have been occupied with doom and gloom for a long time and it is easy to forget that tomorrow is a new day with new hope and new dreams. We have taken the approach that we can’t change the past, but we can hold our heads high, go forward and make the best of what we have”.

He continues, “we wish all of our clients and colleagues a safe and restful break over the holidays. Our seasonal message going into 2021 is this, ‘New Year + New Energy + New opportunities = New success’ and this is a sentiment we hope many will adopt as their own”.

Do you have an idea for a new adult pleasure product you wish to bring to market in 2021? Would you like a little help to guide you through the journey of making it a desirable reality?

Contact us to start your project.

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Avoiding energy poverty

Christmas is coming and on most of our ‘wish lists’ there is bound to be an electronic device of some sort – mobiles phones, big TV, games consoles, smart tech products; the list of those products is endless and demonstrates how significant our dependence on electricity is today.

Currently the electricity that makes our lives safe and convenient is mostly derived from fossil fuels and concerningly there are only so much of those to go around. At current usage levels, oil and natural gas are set to run out in the next 40 years but we all know that our global population is increasing at a staggering rate and with more people, comes more demand. We also live in a world that demands convenience where products wait in sleep mode to spring into action at the press of a remote or call of an app. These devices create a huge background demand on electricity because they are never completely ‘off’.

If we don’t have sufficient capacity in our National Grid to cope with energy demand, the result will inevitably be black outs such as those the nation saw in the 1970s. Can we imagine how catastrophic that will be to our industries as well as our workplaces and personal households?

The blame for this lack of generating capacity, in the UK at least, is a refusal by successive governments over decades to face up to the demands of an out of control demand on electricity and to plan for a capable infrastructure. Here in the UK our power plants are outdated and will be decommissioned one by one throughout the next decade with those planned to come online suffering cost over runs and delays. Staggeringly, there does not appear to be any realistic succession plan for when they go offline and yet we creep closer and closer towards this inevitability and resulting possibility of dealing with the reality of energy poverty.

There clearly is a shared concern from energy providers. After the Government’s latest announcement that all new vehicles need to be Electric Vehicles (EV) by 2030, a report by the Distribution Connection and Use of System Agreement (DCUSA) warned that “electricity networks in Great Britain are not designed to accommodate the significant additional demand of certain consumer devices (such as EV chargers) presents”. This has resulted in new powers being sought to allow energy providers to essentially turn off high-drain devices when demand is too high.

Not an ideal solution for a nation used to the convenience of having access to energy sources as and when they need them or being told to switch to EVs. It literally could mean you wake up in the morning and your EV went uncharged overnight.

The real answers regarding energy generation and policies for fair use remain with governments but in the meantime we all need to assist in avoiding the very real threat of energy poverty and get more used to being a part of the solution.

Product Designers can do our bit too by designing products with zero energy in mind. A movement towards smarter products with the ability to learn and then predict when they will be used by their owner will mean they can disconnect at an appropriate time rather than be on standby.

Let’s create something great together.

If you have got an idea for a great new pleasure product and want to consider how it can be designed with energy efficiency in mind, we will assist you through your journey. Even the most accomplished will require assistance which is where our expertise is invaluable. We work closely with all our clients to ensure they have all the support they need.

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Stay safe. Ask the right questions.

Christmas will soon be here and this year it is shaping up to be a Christmas like no other. With another enforced lockdown in the run up to the festive period, a shopping outing to the high street will not be possible. This means that as consumers we are forced to shop online – but without the security of seeing a product before we buy it, we should be on our guard and exercise caution when making an online purchase.

Organisations like Trading Standards have strained resources and sadly this short-sighted approach often leaves gaps for unsafe and counterfeit products to be freely available. We must be clear on this next point – those products are manufactured and distributed by those who have zero regard for the safety of their end users. Therefore, how can you be safer?

Here are our top tips for being savvy when shopping for electronic products online. We encourage you to consider these before you buy, especially when it comes to electronic devices with mains chargers.

1. Do your research
It is important to have some knowledge about the product before you make a purchase. Read up on brands and product models so you can easily spot when a product listing doesn’t appear to be all it seems. Always read listings carefully and watch for typographical errors.

2. Buy from reputable sellers
Well known retail brands may not always be the cheapest but they will have genuine products for sale and these products will be sold with a warranty. If you do buy products from a reseller, make sure you ask them about their supplier quality assurance processes. Reputable sellers should have authentication procedures in place as well as technicians to inspect the quality of the products they are selling before they are listed.

3. Take notice of the price
It is worth running a price comparison between sites – if the product is too cheap, there will be a reason! Check the advertised price against the Recommended Retail Price (the RRP) and question the products validity if the numbers don’t add up.

4. Look out for the regulatory standards
Every electronic product offered for sale by law must display a CE mark, additional granted approvals marks, manufacturer/importer details sufficient to contact them, a country of manufacture, a product type, batch or serial number and the specifics of any ratings such as voltage and class of use. Mains products must come with a correctly fitted and fused mains plug attached.
If this information is not displayed anywhere on the product, then it will not have been manufactured to legal standards.

5. Review the Packaging
Reputable brands and businesses invest in quality packaging so if you receive an item in ill-fitting or very low cost product packaging then it could be a warning sign. Similarly, there should be information enclosed about the safe operation of the product, warranty and the manufacturers contact details.

We can all stay safer if we take a moment to ask why something appears to be such a bargain.

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Practising ‘safe sex’ in tech

The phrase “practice safe sex” is taking on a whole new meaning in our modern, tech-obsessed world. Security flaws in high-tech interactive app-based sex toy products (known in the industry as teledildonics) are gaining increasing media coverage. Many organisations are campaigning for tighter regulations regarding the development and maintenance of these products. According to one source, just because every gadget can now be connected to the internet, it doesn’t mean they should be. Sex toys like every other electronic device are being pulled into the Internet of Things (IoT) platform but not without complications.

Only last week a data breach within the Cellmate – billed the “world’s first app controlled chastity device”- had consequences for users worldwide. The API that communicates between the app and the lock on physical product was left open without a password, meaning that anyone could take complete control of any user’s device at any given time. This story follows on from other high profile scenarios in 2016 and 2017 where data breaches occurred, allowing extremely sensitive data in to the public domain.

Despite this, there is a clear demand for teledildonics, especially during the coronavirus pandemic where couples are unable to physically be together. App-based sex toys now represent a reasonable portion of the SexTech market but frighteningly, it is a heavily under scrutinised part of the market at present.

With consumers keen to purchase the products, time is of the essence in tackling the issue of cyber security. We’re encouraged to see this issue being addressed by organisations like the Internet of Dongs Project set up to not only establish bridges to the developers of teledildonic devices but also to educate consumers about choosing devices responsibly. However, it takes many voices to make a lot of noise so there is still much work to be done.

With any new product development, undertaking a risk assessment will highlight safety issues you may not have thought of and allows you to demonstrate that you have fulfilled your obligation to sell a safe product.

Testing a product concept during all stages of its development is an important part of the design process too. Prototypes, mock-ups and test rigs, or whatever you wish to call them, enable your design team to evaluate every aspect of a product, including how it is used.

Using feedback derived from tests your design team will create great products which delight the user and make healthy profits for the manufacturing and distributing chain.

Here at Sated Design we can help you with any of the above services and more. If you have an idea for a new Sex Toy and would like a little help making your product a desirable reality, get in touch today – we may just be able to help.

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