Human testing vs Artificial Intelligence

Last week Sated’s team read on social media of a new algorithm, developed to validate a female orgasm. The company behind it claimed that by using research data based on changes in heart rate, the software could help sex tech developers test their products.

So we ask do we really need this?

Let’s consider how a tea or coffee producer uses human tasters to help them refine a blend. That is because human reaction provides the “wow data” companies are looking for to make informed choices about how to bring the best possible products in to the market.

For Sex toy manufacturers, there are many elements to testing an adult toy – the orgasm is only one of these metrics.  The majority of manufacturers rely on experienced human testers who provide the best and most informed feedback on perhaps one of the hardest to describe human experiences.

Let’s be clear. We don’t doubt the science behind algorithms, or their place in a modern world consistently searching for answers through Artificial Intelligence (AI). However, there’s little assurance in our minds that digital data can make our team of sex toy testers redundant any time soon.

Do you have an idea for a new adult pleasure product? Would you like a little help to guide you through the journey of making it a desirable reality? Get in touch today – we may just be able to help you.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

Crowdfunding

In last week’s article, we focused on the difficulties of attracting investment if you are a private inventor. As we demonstrated, a certain amount of time, resource and capital has to be undertaken before any investor would even begin to take a pitch from you seriously. As a result of this, many small start-ups are seeking alternative ways to bring a product idea to life.

One new approach that’s been steadily growing in popularity is crowdfunding. Through the emergence of websites like Crowdcube and Seedrs ,crowdfunding is revolutionising the way businesses and projects are being funded, allowing small start-ups to use the power of the internet, social media and engagement to recruit and raise funds through a large number of small investors or lenders.

Nowadays, crowdfunding sites are heavily regulated by the Financial Conduct Authority (FCA) making them a safer proposition to many new investors who might have been discouraged by the risks in the past. There are also notable tax relief benefits of up to 50% available to investors through Seed Enterprise Investment Schemes (SEIS) and Enterprise Investment Schemes (EIS), making crowdfunding investments very attractive and potentially lucrative. Within crowdfunding itself, there are three models for raising funds which are equity-based, loan based and reward based, allowing a lot of flexibility to the start-up and the investor.

For private inventors, crowdfunding is seemingly a great way of getting traction for your idea and delivering your finished product into the hands of your target market. The flexibility of crowdfunding means that it is possible for private inventors to recruit more than just financial investment in the form of hard cash. For example, some “investors” with design or technology expertise will offer time in kind and lend valuable advice if the inventor was to run in to a hitch involving something such as manufacturing during the product development stage.

However, the golden rule of any New Product Development (NPD) is to protect your idea with intellectual property. With crowdfunding it would be easy to fall foul of the copy cats so the trick is to provide enough information to entice the investors, but not to divulge so much that it puts your product in jeopardy before it’s even entered the marketplace.

Crucial to this is ensuring you have developed a robust intellectual property strategy. You should make sure that you’ve filed all necessary patent, design and/or trademark applications before you go public on a crowdfunding site. It is also crucial that you have worked out your timings, to make sure that you have enough funding to see you through the various stages in intellectual property filings and product development. If you postpone developing an IP strategy, patent protection (for example) is unavailable and you run the risk of losing the rights to your own invention.

You also must know the exact detail and terms of your product offering, even if this means delaying going public until all the details have been ironed out. It is easy to get whipped up in the excitement of the moment but it’s important to keep your feet firmly on the ground. Seeking advice from an IP Attorney and having supporting illustrations for your new product provided by an experience Product Designer will help to secure your legal position.

The expertise of a Pleasure Product Design Consultancy like Sated Design could be a clever move during the early stages of your New Product Development (NPD), however as a full service agency we can step in at any time up to the point of manufacture to assist you on your journey. Contact us today.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

Private Inventor home truths

At some stage or another many of us will have an idea for a new product; a product which we believe will become the next great invention. This is very exciting but it is easy to be swept up in the excitement of being a private inventor and to count those chickens before they hatch.

Over the years we have talked to many private inventors and we always dread the calls from those inventors who have spent their precious resources only to end up with artistic CAD drawings of their product and a big cost milestone in their patent application. Sadly, this type of call often comes at a time when the private inventor has run out of money, out of time to secure investment and now face losing the exclusive rights to their own invention.

How does this happen?

Many private inventors cannot fund the entire process of bringing a product to the market and they require investment. Investment is not easy to secure. There are some companies who offer ‘help’ to private inventors by offering artistic CAD drawings and a patent application. The danger is to think that having a pretty picture with a patent application will be enough to get an investor on board. Is this really enough? An investor is looking at investment as a business risk; so they need to be convinced that their risk is manageable and there will be enough reward in taking that risk. So, what does an investor really look for when making their decision to invest?

• The investor will undertake due diligence using their own professional IP resource to establish if the intellectual property the inventor has is adequate (relevant, robust, defendable) and is worth maintaining.

• The investor will want properly researched and presented facts and figures to demonstrate the size of the potential market for the invention, and its competitive landscape. This will include a competitor’s analysis and a patent landscape, ideally with a freedom to operate analysis.

• The investor will want to know the costs of developing the invention into a manufactured product. Development can involve considerable expenditure in prototypes, tooling, testing, compliance and approvals.

• The investor will want to know costs of branding, packaging, marketing, stock holding and distribution.

To put it simply, investors need to be presented with a properly designed and costed product supported by robust intellectual property.

At Sated Design we have a team of design and engineering experts who all share a passion for creating successful products. We are supported by Chartered UK Patent Attorneys from world class intellectual property firms. Our track record is proven by hundreds of products and thousands of component parts taken from the first sketch all the way through to manufacturing, sometimes in their millions.

If you have an idea for a great new pleasure product, contact us today.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The Lockdown Lowdown – Part 3

Managing Director Chris Howsam shares his thoughts about the lockdown.

For many years I have maintained a fully functioning office at home complete with CAD and secure access to all our files and documents. I can’t remember when this was not the case as it has been driven by the needs of planning projects, dealing with admin and working with clients/suppliers in different time zones. Having video conferences at 3am to look at tooling in China or talking to clients in far flung places at 9pm is quite normal and part of the day to day challenge of delivering our product design services. The challenge of Coronavirus now means that a home office is crucial for many of us. In my case I am sharing my time between home and the office. Work that can be done at home is done there but work that needs to be hands on with parts must be done in the office. There are of course the usual items of post and parcels that need to be dealt with, many of them necessary to maintain the running of the business.

Within Sated Design we now have some staff working from home and some working in the office. By liaising between those who need to come into the office and those who can work at home we maintain a normal working week. Thank fully, the office space and workshops are large enough that we maintain social distancing. Unfortunately, we don’t have the same buzz in the office because of the reduction in conversation and bustle of people moving about it feels a little odd, almost like working on a weekend. Gadget and Gizmo (the office dogs) must think everyone is on holiday!

Everyone here has adopted to the new way of working without any drama and this set me thinking about what could happen once the lock down is over. I think there will be a need to redefine how many businesses operate. The changes imposed on us through Coronavirus and the lock down have added a different dynamic which will change the status quo.

Of course it will be impractical for some to work from home but there are many that could work in an office facility close to their home. The provision of more leased workspaces in residential areas and town centres created from vacant retail or office space would reduce travel costs and travel time for many. The concept of leased workspaces is not new because many business start-ups get off the ground in this way, but I see many people wanting to work nearer to home, especially after proving they can work remotely from a central office.

I believe there is something positive to be learned about how businesses are coping with lockdown and this could result in improvements to the work and life balance of many people. Do we go back to everything as it was or do we as employers and employees actively engage in discussion about what we have learnt about how we work and use it to define a better way?

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The Lockdown Lowdown-Part 1

In these current unprecedented times, many working professionals now find themselves having to juggle home working with caring for their families. So how is it possible to ensure you are fulfilling your obligations to your employer as well as those in your care? Sated Design’s Marketing Manager Holly Hollis shares her experiences so far in her role as a home worker, educator and carer.

I am a single parent, raising two young children with cystic fibrosis (CF) – a genetic condition which is life limiting. I’m no stranger to complications. CF has a habit of throwing curveballs when you least expect it and never allowing you to take anything for granted. The respiratory symptoms caused by the Coronavirus could be catastrophic to my children and so (along with 1.5 million others in the UK) they have been placed in a 12 week isolation for their own safety and protection.

As I type we are 19 days in. Since we entered our isolation here at home, many across the globe have lost their lives. Many businesses in all sectors have had no choice but to shut up shop and every school has closed its doors. No one yet knows when this will end.

It’s a very challenging time for everyone – but for home workers the biggest challenge is managing to run your home, care for your children and provide the dedication and support expected by your employer. My role in Marketing means at this critical time, it’s more important than ever that I bang the drum and make some noise for Sated Design. If we keep a presence, it not only reassures our clients that we’re still in business but it also shows potential clients how resilient we can be.

The difficulty is that at the same time I am having to be a full time mum and dad, co-ordinate a care plan, oversee and support their education and still continue to run a home. Fortunately this is where digital marketing is a great help – you can pick up where you left off at any time of the day. My working week has become 24/7 as circumstances allow but the flexible nature of it means this can be managed around the needs of my children.

They have anxiety about the change in routine. They haven’t seen their father now, apart from a wave over the gate, since this all began. They miss their friends. They are scared for those they know. My approach has been to keep them busy. Whether it be drawing a rainbow for a neighbour to put in her window, making a new tortoise house out of an old cardboard box, or planting up a new vegetable patch in our garden we are making memories. In amongst all the devastation this pandemic has caused there are still reasons to feel positive and grateful.

It’s not easy. In fact it’s proving to be the greatest challenge of my life to date. But it is achievable and employers like Sated Design should take a small bow for doing all they can to help those like me who face these challenges.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

Keep calm and carry on innovating

In amongst all the doom and gloom being reported at the minute there are some incredible stories. Some of the UK’s leading engineers and manufacturers are retooling, innovating, collaborating and donating vital resources to support the coronavirus crisis. From small family run gin distilleries, making sanitiser to a large corporations building ventilators, there are so many shining examples of this happening across the UK and they have a vital part to play.

In the last two weeks, the Government has called out to designers and manufacturers from all disciplines for help. Sated Design has registered and we await instructions for how we can support the national effort against coronavirus. It’s extremely humbling to see that even in these unprecented times we can innovate, diversify and find ways to secure our businesses, our population and our economy.

At Sated Design we are focussing on supporting work in progress as there are still commitments to deliver on, however we are heartened to have received a number of new enquiries for our product design service.

Director Chris Howsam says “Some businesses are already thinking ahead and planning for what happens when the lockdown is lifted. We are supporting these businesses in any way we can so as soon as this is over, we can be the first out of the blocks”.

Pre-planning will make the difference when it comes to securing the future of your business. If you have a great idea for a pleasure product and would like a little help to guide you through the journey of making it a reality, take this opportunity and contact us today.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

Thinking beyond the ETO Show

We were extremely disappointed to learn of the postponement of this year’s ETO Show, which should have taken place this week. Tradeshows like these provide a great opportunity to network and take the pulse of the current marketplace. There are a number of brand new exhibitors which we were really looking forward to meeting. Never mind, let’s look forward to later in the year.

We are definitely ‘glasses half full’ kind of people and perhaps this current global situation as a result of the Covid-19 could actually pave the way for some really exciting New Product Development (NPD) in the adult toy marketplace.

Reported just this week is a growth of 13% in adult toy sales over the last fortnight as people begin a period of self isolation. The demand is there and we are certain there will be many of you out there with their heads full of new ideas for brilliant new adult toys or pleasure products.

Consider this: The current restrictions on flights, exhibitions and even possibly day to day working conditions will mean home working and time away from the office for reflection. Ask yourself, where do you want your business to be when these restrictions are lifted and how can you be ahead of the game?

Perhaps you’ve had an idea kicking around for ages but time has never allowed you to take it any further. Now is as good a time as any to take the bull by the horns and make it a reality!

This is where Sated Design can help you.

Our design process methods can get you to the point of manufacture so you are poised and ready to hit “GO” once the manufacturing industry is showing signs of recovery. We have a comprehensive range of in-house capabilities including 3D printing, CNC machining, model making and silicone casting, meaning that all prototyping can be done right here in our office. We are able to use CAD to create parts and assemblies ready to provide to manufacturers for quotation and production.

We don’t even need to physically meet up either. Our remote conferencing facilities mean we can discuss projects virtually and do on screen reviews.

Pre-planning will make the difference when it comes to securing the future of your business. If you have a great idea and would like a little help to guide you through the journey of making it a desirable reality, get in touch today.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

In-house 3D Printing

Nowadays pretty much everyone has heard of 3D printing. As a primary tool for designers 3D printers can produce a real life object for handling and use. 3D printing has enabled us, here at Sated Design, to streamline our design methodology which vastly improves turnaround timings. Thanks to our in-house 3D printing capabilities we can usually build and handle physical parts that same day. This saves days over traditional modelmaking and subcontract bureau services and improves the quality of decisions made during the design process.

To the outside world, 3D printed parts are often a huge disappointment for many users. It should be borne in mind that the old saying of ‘you get what you pay for’ and ‘horses for courses’ are particularly true.

Users of 3D printing need the right know-how. Robust parts and high-quality parts can be made if the right materials and processing are used. We have taken 3D printing a step further and often use 3D printing to produce specially made tools and jigs to assist our design processes and also that of our clients. Examples of this are bespoke jigs and fixtures produced to precisely and accurately make modifications to parts or assemble. We have also specified 3D printed parts as a small batch manufacturing method for complex structural parts which would otherwise have required expensive mould tooling and involved considerable delays.

While 3D printing is now available to the mass market, it still takes a level of expertise to know how to process a part to be appropriate for printing. Key factors need to be understood in preparation for 3D printing such as print time, material volume, temperature control, orientation of the print and the nesting of items. It can be very tempting for inexperienced innovators to purchase their own printer in a bid to visualise their own products. This may at first seem to be the cheaper route for some, however, without the experience and the understanding of the amount of variables involved in producing a high quality 3D print, it is a much safer and cost effective option to leave this to the professionals. Our designers have the “know-how” to get the best from each print run and ensure each part is representative of the intended design.

If you need assistance with 3D modelling and printing, contact us today to discuss your requirements. As a full service agency, we can step in at any stage of your project to suit your needs.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The Sex Tech taboo

Last week CES 2020, a major consumer technology show held in Las Vegas, opened its doors for another year. The event is hosted by the Consumer Technology Association (CTA), an international organisation which showcases innovation and new technologies.

Walk into this flagship innovation show and head to a far corner, tucked away near the toilets, you’ll find the Health and Wellness zone, this year’s home for Sex Tech. A welcoming change to see Sex Tech represented, but it is far from embraced. Sex Tech is still taboo for organisations like these who are supposed to be paving the way for innovation.

It is our opinion that Sex Tech should be given to the mainstream and shouldn’t be hidden away. This flagship show with its worldwide audience is a prime arena to remove taboos and allow centre stage for genuinely innovative products.
With a lot of media attention on health and wellbeing in recent years, Sex Tech has a real potential for growth in these industries. There is a strong desire for products that make you feel good about yourself. Innovative Sex Tech may genuinely have the possibility to improve lives.

There is so much potential for innovation to the mainstream with Artificial Intelligence and other emerging technologies. Interesting new products at the show included; The Pulse Warming Dispenser which heats and dispenses oils and gels, thus removing the mess of traditional bottles. Also featured was OSÉ, an innovative robotic massager which moves and uses suction but does not vibrate. It has nine intellectual property patents and almost 250 parts. Despite this clear innovation, the product caused some Sex Tech Controversy last year. Having won an award, the CTA subsequently went on to take the award away, before months later giving it back again.

A needless and unnecessary dispute which leads us and other players in the industry to challenge, when will Sex Tech be accepted as innovative?

Here at Sated Design we feel that Sex Tech should have equal footing at this show and others like it. Innovative technology should be appreciated without taboos or conservative views.

Will we see more Sex Tech at the show next year? We hope so! And could it be you? If you have an innovative Sex Tech idea and want to make it a reality, contact us today – we may just be able to help you.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

Funding the next great product

The beginning of a New Year can often be the catalyst to make a change, whether it be personal or work related. The phrase “new year, new start” resonates through January and this is especially true when considering New Product Development (NPD). It can take a lot of time and resource to get an idea off the ground, find a suitable market and develop a new product. Even the most accomplished of businesses may require assistance both in terms of funding and in terms of expertise.

Grant funding is one way you can turn to finance your new product idea. The Innovate UK Smart Grant competition opens on the 9th January and businesses of any size can apply for a slice of £25 million. This open UK grant funding programme has a specific purpose of supporting game changing ideas to develop new products that have significant global market potential. The Sextech industry is reportedly worth over $30 billion and estimated to be growing at an annual rate of 30%.

To be in with a chance of winning a grant, the key to your application is to demonstrate you have clearly considered your new product’s innovation, global market potential and the target customer’s needs. This is where utilising a Product Design Consultancy like Hillside could be the key to your success.

We can assist with a feasibility study which will demonstrate to the judges that you have determined whether your NPD is do-able. We can undertake a risk assessment which will demonstrate that you have considered the end user of the new product. We can also assist you with completing your application for smart funding and if successful, most excitingly, we can help you make your ideas a reality, taking your product idea to the point of manufacture when it becomes a market ready product!

Our services can be tailored to suit your needs – we are well adapted to itemise our service and can step in and out at any stage. In our online portfolio you will find an extensive list of successful products we have helped bring to market across a broad range of industries. We have completed many projects over the last 13 years and our skills, experience and expertise are invaluable.

Contact us today

Once you have taken that “new year, new start” leap, it’s important you get it right.

Sharing

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail