Last week CES 2020, a major consumer technology show held in Las Vegas, opened its doors for another year. The event is hosted by the Consumer Technology Association (CTA), an international organisation which showcases innovation and new technologies.
Walk into this flagship innovation show and head to a far corner, tucked away near the toilets, you’ll find the Health and Wellness zone, this year’s home for Sex Tech. A welcoming change to see Sex Tech represented, but it is far from embraced. Sex Tech is still taboo for organisations like these who are supposed to be paving the way for innovation.
It is our opinion that Sex Tech should be given to the mainstream and shouldn’t be hidden away. This flagship show with its worldwide audience is a prime arena to remove taboos and allow centre stage for genuinely innovative products.
With a lot of media attention on health and wellbeing in recent years, Sex Tech has a real potential for growth in these industries. There is a strong desire for products that make you feel good about yourself. Innovative Sex Tech may genuinely have the possibility to improve lives.
There is so much potential for innovation to the mainstream with Artificial Intelligence and other emerging technologies. Interesting new products at the show included; The Pulse Warming Dispenser which heats and dispenses oils and gels, thus removing the mess of traditional bottles. Also featured was OSÉ, an innovative robotic massager which moves and uses suction but does not vibrate. It has nine intellectual property patents and almost 250 parts. Despite this clear innovation, the product caused some Sex Tech Controversy last year. Having won an award, the CTA subsequently went on to take the award away, before months later giving it back again.
A needless and unnecessary dispute which leads us and other players in the industry to challenge, when will Sex Tech be accepted as innovative?
Here at Sated Design we feel that Sex Tech should have equal footing at this show and others like it. Innovative technology should be appreciated without taboos or conservative views.
Will we see more Sex Tech at the show next year? We hope so! And could it be you? If you have an innovative Sex Tech idea and want to make it a reality, contact us today – we may just be able to help you.