Consumers are calling for an Eco Friendly sex life

The causes of climate change are a consideration for New Product Design and Development in every industry. Seemingly one industry that needs to pay attention is the adult toy industry. The majority of adult toys are made with polymers and many use disposable batteries. Most importantly, consumers can’t (or don’t want to?) easily recycle an adult toy and so they sit in drawers for years before discretely going into landfill wrapped against inquisitive eyes. All of which contributes towards the 45 million metric tonnes of electronic waste the world produces every year.

In actual fact adult toys made from sustainable materials such as wood and glass have been in the marketplace for many years. It is fair to say that adult toys made of wood and stone predate history. If the climate goes the way many are predicting your next adult toy might just have to be carved out of a bit of wood as you sit in a cave! To avert that, an increasing number of consumers are making an effort to prevent more damage to our planet by demanding environmentally friendly products.

The adult toy industry has seen a huge growth in recent years as adult toys become more widely acknowledged as products contributing to health and well-being. In the press recently has come news that large retailers such as Sainsburys and Boots are now stocking a number of “top shelf” adult toys. At the same time, consumers are demanding ethically manufactured products. We at Sated Design therefore expect to see the adult toy market shift towards a more ethical manufacturing base and we predict new companies will come into the marketplace to exploit their know how in those areas and capitalise on the opportunity. Established manufacturers need to make sure they are not caught napping.

Consumers will demand provenance for claims made about any products that claim to be eco-friendly and ethically manufactured. Allied to this will be consumer expectation that products must still deliver the highest quality and performance. We think these will be challenging times especially when social media picks its heroes and its villains.

Do you have an idea for a new Sex Toy? Would you like a little help to guide you through the journey of making your product a desirable reality? Get in touch today – we may just be able to help you.

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Are new regulations for designing a “safe”​ sex toy really necessary?

Having read an article in the July edition of EAN about the recent call for stricter regulations on adult pleasure products, I have been considering, are these regulations necessary or will they just muddy the water further when it comes to designing a “’safe” sex toy product?


The CE mark is a certification that indicates conformity with health, safety and environmental protection standards. It is also a mandatory requirement for any product manufactured within or designed to be sold in the European Union. Any sex toy product, in theory, will have to conform with the legal requirements of the CE in order to be marketed within the EU. As Product Designers we adhere to these when taking any new products through the stages from initial concept to manufacture. These “new” guidelines from SIS would just add another facet to this process, but as they have been described as “voluntary” they appear to me to be rather superfluous.

For me, there are two issues surrounding the perceived safety of sex toys.

1. Manufacturers outside of the UK that are not challenged to confirm with safety standards like the CE mark. By not doing so these manufacturers can easily under cut the pricing of quality products who are and selling non-rated products in the open market.

2. That it’s not so much the safety of sex toy products themselves but how they are being used by the consumer.

So how can these issues be addressed?

Well, firstly better policing of this is a must. The industry must police itself and report any non-conformists to trading standards or similar organisations. However, much needs to be done to ensure any legal challenges are efficiently supported by a trading standards organisation with enough resources to make these challenges effective.

With regards to the second issue, educating the end users of the products is the key to reducing the 40% of accidents reported in the article. This education is arguably the responsibility of the B2C retailers.

So, in summary, we need a better framework for making an example of those who are not trading fairly and ignoring general product safety measures and best practises already in place.

Do you have an idea for a new Sex Toy? Would you like a little help to guide you through the journey of making your product a desirable reality? Get in touch today – we may just be able to help you.

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What happens to E-Waste?

Electronic products are all around us today. In fact if you’re reading this article then you’re looking at one right now. But what happens when these products reach the end of their life, or are made obsolete by newer tech? This is a question with two outcomes, good news and bad news. We would all agree that we absolutely must do something to deal with E-Waste. The bad news is that the results of that process often cause damage we do not see or choose to ignore. The way we deal with our E-Waste must be something we are all made aware of so we really understand the true cost of that new smart phone or TV.

Products like smart phones, IT equipment and home appliances are advancing so rapidly in their capabilities that they become redundant within months of their launch. Many homes and businesses are disposing of old tech products and the question is what can be done with these container loads of E-Waste?

E-Waste contains many valuable materials which can be recovered, such as gold, silver, copper, tin and palladium. The process for recycling electronic goods is similar to other more general recycling processes, following a path of collection, transportation, sorting and separation. Waste is collected and sent to a processing plant where items are manually sorted and disassembled, with parts like batteries removed and sent to specialist facilities.

Items that can’t be dismantled efficiently are shredded into smaller pieces and then spread out on conveyor belts using a shaking process. A high power magnet then sorts out the ferrous metals and further mechanical processes separate the metals from non-metals. A water separation process then divides the remaining plastic and glass materials.

Glass from cathode ray tubes (CRTs) commonly found in televisions and monitors contain more hazardous materials like lead, barium and phosphor. Processing these items is more complex, with extra washing and sorting steps to remove oxides and phosphors and to separate leaded and non-leaded glass.

Smelting is used to recover metals like gold, silver, tin and copper from PCBs and nickel, steel, cadmium and cobalt from batteries.

This is the good news part of the story because it results in a reasonable percentage of resources recovered. The bad news is that the predicted 50 million metric tons of E-Waste produced this year alone will create a big problem despite much of it being capable of being repaired or reused. The majority of it ends up in landfill or is incinerated, E-Waste is often legally and illegally exported to countries like China, India and Nigeria due to absence of more rigorous regulation. Once there, toxic materials like lead, arsenic and mercury leach into the water course, soil and air to become a huge long term problem in the environment affecting plants, animals and humans. The residents of Guiyu in China (an area known for recycling E-Waste) have the highest reported level of lead and dioxin found in people globally.

Out of sight and out of mind is not the way to deal with this problem. There is no easy answer but the majority of us are buyers of electronic products and we need to demand products that are easier to recycle and made with reclaimed material. Only then will product designers, not accountants get to set the design brief for how products should end their life.

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Adult toys using new materials

New materials for Adult Toys

We have seen all sorts of  new materials that are used with adult sex toys. Glass, wood and stone are some of the recent favourites but we never expected to see a faux wood effect. The jury is out on this one for us because we see innovation being more than a cosmetic wrapping.

Sex Toy Material Selection

It is always important to select the correct material for a product or certain parts of a product. Selecting materials to be used in sex toys are no exception. The material is key to creating the sex toy experience from glass toys that are smooth and rigid to silicone sex toys that are flexible and can be textured. Further developments in silicone materials feature the ability to conduct low levels of electricity which create a very unique experience. All materials used in sex toys need to be safe to use with the skin and at Sated Design our extensive knowledge and experience with material will ensure we can help you to create an innovative, exciting and safe product.

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