Making your sex toy idea happen

Some of us at one time or another, may have had a new sex toy idea and we thought it could be the next big thing. There’s been a lot of talk in the industry recently that SexTech start ups are shifting away from the phallic shapes towards new and innovative products.

The journey between the initial idea and seeing it on the shelves can be a very rewarding experience. However the road to success is littered with hidden pitfalls. Many companies and inventors struggle, or even fail, to develop a new product without appropriate assistance.

First and foremost, our role at Sated Design is to assist businesses in developing a new or improving an existing product so it is ready for its intended market.

A typical project would include one or more of the following stages:

  1. Review – the idea may be good, but does it tick all the boxes to be a successful and commercially viable product? This is the first step along the road and allows you to decide whether it is worth continuing or not.
  2. Funding – Developing, protecting, manufacturing and distributing a product will require a substantial financial investment. How are the necessary funds going to be raised?
  3. Protecting – There is no point having a great product if a copycat competitor steals your market advantage. What type of intellectual property protection is most suitable?
  4. Developing the product – To take an idea from a rough sketch on the back of a paper napkin to a physical product rolling off the production line involves several stages. From the initial concept sketches, prototyping and testing, to producing data files ready for manufacturing, there are many elements to consider in development of a product.
  5. Selling the product – All the hard work getting the product developed and manufactured will be for nothing if distribution and marketing fails. How are you going to get a good return on your investment?

Even the most accomplished will require assistance with new sex toy ideas which is where Sated Design’s expertise is invaluable.  We work closely with all our clients to ensure they have all the support they need throughout the product development process.

Who we are
Sated Design was founded in 2003.  We are a focused company who want our clients to achieve business success with innovative products that address the key factors of performance, reliability, cost and aesthetics.

We have designed many products within the Adult industry and to date our products have won Best Male Product for ETO, Winner of XBIZ Best Male Pleasure Product, Winner of Erotixx Highest Potential Product as well as several nominations for other Erotica Awards.

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Yet More Sex Toy Product Design Awards

Electrastim Jack Socket ETO 2016 Awards| Sated DesignElectrostimulation Sleeve ETO Awards Winner 2016| Sated Design

Sex Toy Product Design Awards

Electrastim picked up the Erotic Trade Only (ETO) award for ‘Most Innovative New Product’ for their Jack Socket E-Stim Stroker at the annual ETO Show which took place on Sunday 12 and Monday 13 June.

ETO Show is one of the largest European trade shows for sex toy manufacturers and retailers, so the awards are always eagerly anticipated by the industry.

Congratulations to the innovation product award winners

Andy Smith from Electrastim said, “It’s such a great honour to take ‘The Most Innovative Product trophy, given the many sex toys nominated. It just goes to show how far the company has come and that e-stim sex has progressed from niche fetish. In just a few short years, we are now a double award-winning electro-stimulation sex toy manufacturing company”, concluded Andy.

“The best part was seeing Andy on a high especially having heard he was up till the early hours celebrating”, said Chris Howsam, Managing Director at Sated Design. Chris continued, “I know Andy will be delegating the drive home after his long and successful weekend. It was great to catch up on the Monday with some of our other clients and see the successes they were having and get an update on the whole industry.”

It’s not just here in the UK the Jack Socket has been recognised, it has gone global and has also picked up the award for Most Innovative Male Product at the 2016 Australian based Calvista Adultex trade exhibition. Click here to find out more.

Award winning product design input

Sated Design developed the new product with ElectraStim from the initial concept. The device’s compact design and textured, skin-like sleeve made from premium TPE materials allow the male user to experience an exciting and highly controllable stroking action. The stroker is connected to the manufacturer’s stimulator controller devices to achieve a unique experience by synchronising sophisticated electro-conductive silicone and great tactility.

Sated Design developed 3D CAD models and used in-house printing facilities to create complex prototype casting tools, to provide the client with  fully working, cosmetically accurate test units. Fine adjustments were made to optimise the sex toy design with the manufacturer before committing to tooling and production.

Other Sated Design consultancy award successes

This is not the first time Sated Design have developed a product for a client who has gone on to win awards. Doxy won the Coveted Editor’s Award at the ETO Show 2015 where they were exhibiting their new product; the Doxy Skittle. Sated Design also worked with Doxy to develop the Skittle on a very tight lead-time to make sure it was ready for the show. We began the project with concept sketches and took it all the way ready for manufacture. Click here to find out more.

In recent years we have developed products that have:

  • Won the Best Male Product at ETO and others that have been nominated for the category.
  • Won the XBIZ Award for Male Pleasure Product of the Year and also won the Erofame Erotixxx Award for Highest Potential Product.
  • Been listed in the Top 10 Gifts for Men at ETO.
  • Been listed in the Top 100 Pleasure Products at ETO.
  • Appeared in the TOP 10 Sales Chart of the ETO market place listings.
  • Been nominated for the Store Erotica awards.

Chris concluded, “Here at Sated Design we are always thrilled to see our clients succeed and we are proud to have helped them get there. We wish Andy and the team at Electrastim every success with their new product”.

If you have a new adult product idea or an existing product you want to develop for this fast moving market, we are the people to help you get there and succeed. Give us a call on 01626 774881 for a free of charge, confidential initial consultation.

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